Businesses across the globe are steering their corporate strategies to fully leverage new digital technologies in all of their processes. AI, the Internet of Things (IoT), and automation are just some of the technologies that they have their eyes on for future growth, but none of these are possible without the latest network-based computing technologies — commonly known as cloud computing.
To many, both private and public cloud services are ubiquitous in the business community. Digital business transformation has been ongoing for over a decade, but many companies, even global organizations, are still catching up. According to Forbes, private cloud (53%) and public cloud (45%) are two of the top five technologies already implemented at organizations today. A separate report from Forbes stated that hybrid cloud adoption grew from 19% in 2016 to 57% in 2017.
Despite some promising adoption rates, many organizations still haven’t implemented some form of public or private cloud. Most of the barriers to cloud adoption remain the same as they did ten years ago. Trust in public cloud security is always an issue and there is a growing shortage of skilled IT talent — that same 2017 Forbes report noted that 49% of businesses were delaying cloud deployment due to a cyber security skills gap.
But one of the most significant barriers to cloud adoption is the buying is the severe fragmentation of the cloud market itself. When an organization is in the market for new cloud services, executives and purchasers are hounded by salespeople asking them for commitments. Comparing cloud products is often a piecemeal process that involves contacting vendors, speaking to salespeople, requesting quotes, shortlisting options, and ultimately making a decision without having a complete overview of the entire marketplace. At the end of that process, overbuying or wasted spend is often the outcome.
To solve this problem, business cloud buying must change from a legacy model to an e-commerce model.
Cloud Buying from an Online Marketplace
Today, buyers have all the power. If a consumer wants to shop for a product, they need only search for it online and click to purchase. They can access a wealth of information about any number of products without ever speaking to a salesperson. The same should be true for business cloud purchases.
Instead of keeping track of multiple sales processes and settling for a product that may not be the best fit, executives and decision-makers should be able to browse a multitude of products in one place, online. With easy-to-use filtering tools, clear and accurate pricing information, and options for colocation, virtual servers, and bare-metal servers, buying cloud services from an online marketplace makes the process easy, saving both time and money. Having a way to create a customized solution and have vendors bid on it creates competition.
Some estimates predict that over 80% of enterprise workloads will be in the cloud by 2020. To accommodate the increasing need for cloud services, cloud buying must evolve to become more buyer-centric and less dependant upon legacy sales methods. The most obvious industry to emulate is B2C e-commerce, which has revolutionized the way people buy goods and services.
If you’re searching for cloud solutions for your organization, you should be able to compare services, prices, and locations easily through a single “pane of glass”. We created UCXmarket to meet the need for simple, competitive, fast, and transparent cloud buying made easy in the growing cloud services market. Contact us today or visit our homepage to get started immediately.