Nearly every organization on the planet will be affected by digital disruption, and those that can stay agile and transform to harness those disruptive forces will come out ahead of their competitors. As cloud computing has evolved and expanded into exciting new applications, such as AI and IoT, the marketplace for cloud services has become increasingly broad and complex.
Gartner recently reported that the worldwide infrastructure as a service (IaaS) public cloud market grew 29.5% in 2017. In a separate press release, Gartner also forecast that public cloud revenue would grow by 21.4% by the end of 2018. Cloud technology isn’t just an important tool for businesses looking to transform. It has broad implications for our infrastructure and our society.
Nonetheless, the expanding cloud marketplace poses a challenge for many organizations who are already struggling to obtain suitable cloud solutions that fit their strategic goals and their budgets. Flexibility and scalability are two major issues, but the process of finding and purchasing a cloud computing package—something that should be a simple process—is still overburdened with friction.
Navigating the Cloud Marketplace
Cloud marketplaces are typically proprietary. Comparing cloud offerings in an efficient and meaningful way is extremely difficult, time consuming, or virtually impossible. Existing cloud marketplaces take on the form of online storefronts—they provide numerous offerings, such as apps and third-party products, but they don’t provide a comprehensive selection of cloud services from the entire cloud marketplace.
Organizations interested in shopping for colocation services or server tenancy must navigate a web of salespeople, often wading through legacy processes like conference calls and sales pitches to find cloud solutions that fit their exact needs. Meanwhile, other industries, especially those that are consumer-facing, are eliminating all friction from the buying process by enabling purchasing with the click of a button.
Navigating the the expanding list of cloud services and cloud services companies is simply not sustainable under the old model. But while the expanding cloud marketplace means more information to sift through for organizations seeking cloud services, the process of buying cloud computing services will soon be streamlined. Demand for cloud products and services will increase as more and more organizations adopt comprehensive cloud strategies and the full applications of cloud technology are realized throughout every branch of society.
The Future of the Cloud Marketplace
Until recently, many organizations have struggled to find cloud services that both fit their needs and aligned with their budgets. In many cases, an organization may overpay for cloud services and computing power that simply isn’t being used, all without realizing it. In the future, cloud buying will be remarkably different, as the demand for a complete market overview overshadows the go-to approach to cloud buying that leads so many organizations to proprietary marketplaces belonging to just a handful of providers.
In the future cloud marketplace, as in much of the digital B2C marketplace, the buyer will be in complete control. Instead of becoming burdened by the sales processes of cloud providers and only being able to view a fraction of the marketplace, cloud buyers will be able to search using a variety of criteria to find cloud services that fit their current needs and enable them to scale for future growth.